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Stories

Stories

Immerse yourself in captivating stories, style inspirations, and insider tips that celebrate the essence of our ethos.
Stories of our partners, our community, and our shared creative endeavours.
Do a double take: delve into the design and craft behind our signature products.
We value connection, and strive to find shared purpose with our community by doing good and doing better.
Immerse yourself in captivating stories, style inspirations, and insider tips that celebrate the essence of our ethos. #5
Immerse yourself in captivating stories, style inspirations, and insider tips that celebrate the essence of our ethos.
Stories of our partners, our community, and our shared creative endeavours.
Do a double take: delve into the design and craft behind our signature products.
We value connection, and strive to find shared purpose with our community by doing good and doing better.
Immerse yourself in captivating stories, style inspirations, and insider tips that celebrate the essence of our ethos. #5
Into the Green
Into the Green
For our latest campaign, we set out for Dempsey Hill—a lush enclave shaped by sun-drenched architecture and tropical greenery—to capture this sense of serenity and openness. 
A House and Home
A House and Home
We’ve opened IN GOOD COMPANY’s latest flagship in the historic Joo Chiat neighbourhood of Singapore. Nestled in a heritage shophouse, it is designed to feel intimate and lived-in; a space akin to a...
Charms of the Ordinary
Charms of the Ordinary
Set against the quaint charm and timeless character of Tiong Bahru, our latest collection explores relaxed silhouettes shaped by considered details and proportion.
The Lay of the Land
The Lay of the Land
Rooted in the hushed immensity of open landscapes—endless vistas, sun-bleached horizons, and the soft haze of dusty roads—our new collection takes shape.
In Between Light & Form
In Between Light & Form
Looking back on our debut runway show, we share insights into the work that went on behind the scenes, and our thoughts on what the moment meant to us.
Our Signature Bags
Our Signature Bags
Get acquainted with IN GOOD COMPANY’s selection of women's bags. Carefully handcrafted from premium leather in small batches, our signature bag collection features a range of styles that celebrate ...
A Preview of Our New Atelier
A Preview of Our New Atelier
This October, we welcomed our community into the atelier for a glimpse into our brand’s ethos, craftsmanship and the forthcoming collection.
In Pursuit of Timelessness
In Pursuit of Timelessness
Go behind the scenes with our Creative Director, Sven for a closer look at how our latest collection came into fruition - from initial inspirations to his approach for the campaign.
Minding Colors
Minding Colors
An exclusive series of prints created in collaboration with young budding artist Karuna Chua. Delve into the design process and inspiration behind as we speak to Karuna, who shares his unique persp...